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CHAP TER 2 0. 1       Vehicle refinement: Purpose and targets


                Table 20.1-1 Some Vauxhall executive cars (small) 1979–1999

                                          Peak power      Peak torque                               Estimate of real
                Vehicle                   (bhp @ rpm)     (Ibfti @ rpm)  Weight (kg)   Cost new     cost in 1999
                1979 Royale (Ref. a)      140 @ 5200      161 @ 3400     1402          £8354        £28832*

                1989 Senator 2.5i (Ref. b)  140 @ 5200    151 @ 4200     1465          £16528       £28333*
                1999 Omega V6 2.5 CD (Ref. c)  168 @ 6000  167 @ 3200    1480          £21145       £21145
                1999 Vectra V6 Gsi (Ref. d)  193 @ 6250   193 @ 3750     1431          £21700       £21700

                Source: Autocar & Motor magazine
                * An estimate of what the real cost of that particular vehicle would be in 1999 relative to the cost of other goods included in the Retail Price Index. It has been calculated by
                scaling the cost when new by data obtained for the percentage change in Retail Price Index in the period 1979–1999, shown in Fig. 20.1-4.
                References
                (a) Vauxhall Royale – Star road test
                  Motor Magazine, 13 January 1979
                (b) Vauxhall Senator 2.5i – Test extra
                  Autocar & Motor, 21 September 1988
                (c) Vauxhall Omega 2.5I V6
                  Autocar & Motor, 1 June 1994
                (d) New cars – Vauxhall Vectra GSi
                  Autocar & Motor – 14 July 1999




                 This comparison of scaled historic costs with the costs  2. The real cost of buying an executive class (small)
               in 1999 for new vehicles (99MY denotes the 1999 model  Vauxhall car that has been commended for its
               year) is shown in more detail in Fig. 20.1-5.        refinement dropped significantly after 1979 – Table
                 The above comparisons tell us something about vehi-  20.1-1 suggests that this drop might be as large as 25%
               cle refinement over the twenty-year period 1979–1999,  by 1999. The drop seems to have occurred in the years
               although any conclusions drawn apply strictly only to the  between 1989 and 1999 (the scaled cost of the 1979
               development of one series of vehicles produced by one  model year (79MY) Royale matches almost exactly
               manufacturer on sale in one territory. It can be seen that:  the 1989 retail price for the Senator, but the scaled
                                                                    cost of the Senator is much greater than the 99MY
               1. The term ‘Refinement’ has been used by motor
                 journalists since the 1970s (and indeed probably   Omega). During that 10-year period, the perfor-
                 quite sometime before that). Therefore, the term has  mance of the vehicle increased significantly in terms
                 been placed in the mind of the consumer as being   of specific engine torque and power (Table 20.1-1). In
                 a relevant factor in the decision-making process of  addition, vehicle emissions dropped because of
                 buying a car for a generation.                     tougher legislation. The 99MY cars are more refined

                                      16
                                      14
                                      12
                                     % change in RPI  10 8 6






                                       2 4
                                       0
                                        1975      1980      1985      1990      1995      2000
                                                                 Year

               Fig. 20.1-4 Change in Retail Price Index in the UK.
               Source: www.bizednet.bris.ac.uk   University of Bristol.


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