Page 20 - Between One and Many The Art and Science of Public Speaking

Preface xix

outlined or transcribed in the text is presented in full on the Web site. Sample
speeches range from a speech of introduction and storytelling presentation, to
informative and persuasive speeches, to a speech fully supported with Power-
Point slides. Our Web site also provides a wide range of learning tools, such as
an Outline Tutor and PowerPoint Tutorial. The Web content is an integral part
of the learning package provided by Between One and Many. Visit our comprehen-
sive Online Learning Center Web site at www.mhhe.com/brydon6.

Integrated Pedagogy Throughout the text, boxes are used to focus attention
on subjects of special interest. Four different types of boxes appear. In Their
Own Words boxes provide examples of speeches by students and public fig-
ures, including several student speeches in outline form with annotations. Self-
Assessment boxes allow students to evaluate their own skills and attributes (such
as speech anxiety and overall communication apprehension). Considering Di-
versity boxes show how the topic of a chapter applies to today’s multicultural,
multiracial, and multiethnic audiences. More than an afterthought, these boxes
not only add to the discussion of diversity throughout the book but also challenge

students to think about diversity as it specifically applies to the topics covered in
a given chapter. Speaking of . . . boxes contain current, topical information that
relates to the text discussion.
Throughout the book, speechmaking skills are highlighted in special lists la-
beled Tips and Tactics. A popular feature with students, Tips and Tactics make
it easy to apply practical suggestions to speeches. Finally, Web icons in the mar-
gins call attention to corresponding video segments and other online features.

Help for Speech Anxiety We recognize that many students come to a pub-
lic speaking class with some trepidation. As we have done in every edition, we
devote a full chapter early in the text to speech anxiety. The text offers many
specifi c, concrete techniques students can use to productively manage and chan-
nel their anxiety, and several of these are visualized online. In keeping with the
most recent research on speech anxiety and communication apprehension, we
distinguish between generalized anxiety about communication and fears that
are specifi c to public speaking and thus are responsive to the techniques we offer
to students.

Emphasis on Adapting to Audience Diversity We give signifi cant attention
to audience diversity, based in part, on Geert Hofstede’s work on understanding
cultural diversity. Using Hofstede’s dimensions of collectivism and individual-
ism, power distance, uncertainty avoidance, masculinity and femininity, and
long-term versus short-term orientation, we offer ideas on how to analyze and
adapt to audience diversity across cultures. Diversity encompasses more than
culture. Therefore we also offer specifi c Tips and Tactics students can use to ana-
lyze and adapt to the demographic and individual diversity in their audience.

Full Chapter on Ethics We feature a full chapter on ethics. Working from
classical and contemporary notions about what constitutes ethical behavior, we
provide and reinforce ethical guidelines for both public speakers and audience
members. We pay particular attention to the growing problem of plagiarism
from the Internet and offer concrete advice on how students can ethically use
and cite such sources.