Page 16 - Between One and Many The Art and Science of Public Speaking

Contents xv

Check Your Understanding: Exercises and Activities 369
Notes 369
Speaking of . . . Learning and Enjoyment 356
In Their Own Words Sample Informative Speech Outline:
Bees and Beekeeping by Trevor Morgan 362
In Their Own Words Sample Informative Speech Outline:
Choosing Your Baby: The Methods of Sex Preselection by Arin Larson 366

Chapter 14 Persuasive Speaking 371

Persuasive Purposes 372
Your Rhetorical Situation 374
Cultural Background 374
Demographic Background 375
Individual Background 375
Constraints 376
Managing Audience Perceptions 377
Components of Credibility 378
Enhancing Audience Perceptions of Credibility 378
Similarity and Interpersonal Attraction 381
Creating a Positive Impression 381
Message Construction 381
Organization 382
Message Sidedness 383
Evidence and Persuasion 383
Emotional Appeals and Persuasion 385
Motivating Through Fear 387
Language 387
Speaking Strategically 388
Elaboration Likelihood 388
Six Principles of Infl uence 391
A Working Example 393
Audience and Context 396
Management of Audience Perceptions 396
Organization 396
Persuasive Strategy 397
Summary 397
Check Your Understanding: Exercises and Activities 398
Notes 399
Speaking of . . . Does Drug Education Really Work? 374
Self-Assessment Perceived Source Credibility 379
Considering Diversity Culture and Persuasion 385
In Their Own Words Sample Persuasive Speech:
Alcohol and Truth by Arjun Buxi 394