Page 12 - Between One and Many The Art and Science of Public Speaking

Contents xi

Chapter 9 Organizing Messages 217

Focusing on the Audience 218
Refi ning the Specifi c Purpose 218
Focusing on the Thesis Statement 219
Organizing the Body of the Speech 219
Main Points 219
Subpoints 221
Supporting Points 222
Traditional Patterns of Organization 223
Organic Patterns of Organization 229
Transitions 231
Introducing the Speech 232
Open With Impact 232
Focus on the Thesis Statement 235
Connect With the Audience 235
Preview the Speech 236
Concluding the Speech 237
Summarize 237
Close With Impact 237
Preparing the Formal Outline 239
Preparing Speaker’s Notes 244
Summary 245
Check Your Understanding: Exercises and Activities 247
Notes 249
Speaking of . . . Organizational Patterns 231
Speaking of . . . Handling the Q & A 240
In Their Own Words Sample Speech Outline: Fly Infestation by Rosa Guzman 242

Chapter 10 Language: Making Verbal Sense
of the Message 253

Word Power 254
Language and Audience Analysis 257
Language and Cultural Diversity 258
Language and Demographic Diversity 258
Language and Individual Diversity 260
Using Language Effectively 260
Use Language Appropriate to the Rhetorical Situation 261
Use Inclusive Language 261
Use Credibility-Enhancing Language 264
Use Language to Its Fullest Potential 267