Page 15 - Between One and Many The Art and Science of Public Speaking

xiv Contents

Choose Images Wisely 335
Appropriate “Build” Effects (Animation) 336
Visual Balance 336
Rules for the Road 337
Check Out Media Prep Services 337
Keep It Simple 340
Make It Visible 340
Lay It Out Sensibly 340
Use Color 341
When In Doubt . . . Leave It Out 341
Plan Ahead 341
Summary 343
Check Your Understanding: Exercises and Activities 343
Notes 344
Speaking of . . . PowerPoint Poisoning 333
In Their Own Words Sample Speech Outline: Go Sun Smart
by Shelly Lee Spratt 338
Speaking of . . . Murphy’s Law Revisited 342

4 Contexts for Public Speaking 345

Chapter 13 Informative Speaking 347

Focusing on the Audience: Adapting to Different
Styles of Learning 349
Informative Speaking and Persuasion 351
Informative Speaking and Audience Analysis 352
Informative Speaking Throughout the Life Span 353
Informative Speaking in the Classroom 353
Informative Speaking in the Workplace 353
Informative Speaking in the Community 354
Message Keys of Effective Informative Speaking 354
Audience Involvement 355
Audience Appropriateness 356
Audience Accessibility 357
Life Enrichment 358
Putting Theory Into Practice 359
Speeches That Explain a Process 359
Speeches That Explain a Concept 360
Speeches That Instruct 361
Speeches That Demonstrate How to Do Something 361
Speeches That Describe 365
One Final Word 368
Summary 368