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Chapter
13
Informative Speaking
Objectives www.mhhe.com/brydon6 Key Concepts
After reading this chapter and reviewing the online learning resources at audience accessible
www.mhhe.com/brydon6, you should be able to:
audience appropriate
• Explain how to adapt your informative speech to audiences with diverse audience involving
learning styles. ganas
• Explain the relationship between informative speaking and persuasion. informative speaking
• Illustrate how informative speaking can be used in your other classes, at learning styles
work, and in your community.
• Prepare an informative speech that is audience involving, audience ap-
propriate, audience accessible, and potentially life enriching.
• Prepare informative speeches that explain, instruct, demonstrate, or
describe processes, concepts, and skills.
“ Determination plus hard work plus concentration
equals success, which equals ganas. ”
–JAIME ESCALANTE 1
