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Built to Serve
initiative, but is delivered by an ongoing commitment
to humane values.
Exactly what is the net gain of humane values?
Where do they appear on the profit-and-loss state-
ment? In truth, you will not find such values quanti-
fied on a financial report. They reside in the people
you employ and the customers they serve. If Walt Dis-
ney were still alive, he might refer to this as the “pixie
dust” of business—that marvelous moment when you
realize you have created a sustainable culture, one that
is built to serve others, is rooted in humane values,
and is marked by a high level of trust. Then and only
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= then can the human spirit be unleashed and the organ-
ization be catapulted to new heights.
When that moment occurs, the human engine of
innovation and inspiration begins creating an unlim-
ited supply of energy, constantly refueling itself and
delivering remarkable sustainability. People begin
identifying with the higher purpose and come to know
the joy of fulfilling work. People-centered organiza-
tions connect the work they are doing with the mis-
sion they are committed to accomplishing.
A sustainable culture-driven, people-centered enter-
prise exists when team members take ownership of
what they are doing and realize it is important and