Page 72 - How to Drive the Bottom Line with People

Built to Serve

7. Assemble a gift basket with items special to a
team member, and then hand carry the package

to the team member’s office or home.
8. Purchase a book about a topic that you know
to be of interest to a team member. Write a

short, personal note on the inside cover, and
send the book through the mail to the team
member’s home.
9. Provide free movie tickets with coupons for
concession items.

10. Select a clothier to provide a team member with
a custom-tailored outfit.
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In each of these examples, the thought and the mem-
ory are far more important than the actual cash com-
pensation. Our leadership team voted in 2005 to meet
with every person in the company, say “thank you,” and
hand that person a crisp $100 bill. We covered the tax

so the team member did not have to worry about it. We
had team members throughout the company comment
afterward that it was the most meaningful day of their

careers, not because of the cash, but because of the per-
sonal word of thanks that accompanied the payout.
I like to remind team members we have thousands of
CEOs in the company, whether you are working in the