Page 91 - Business Plans that Work A Guide for Small Business

82 • Business Plans that Work

Lazybones Company Section

SECTION 3: COMPANY AND
PRODUCT DESCRIPTION

3.1 Company Today
Company name, right
up front. Lazybones has been in operation since 1993, when it first
Concise description opened at the University of Wisconsin, Madison. Lazybones
of its milestones . . . been in Syracuse opened in 1999, and Boston, Massachusetts,
operations for over 15
years . . . implying success in and Boulder, Colorado, locations opened in August 2008.
both operation and scaling of Over the past 15 years Lazybones has refined, organized,
the opportunity.
expanded and streamlined its systems and its product mix in
order to maximize its revenues and net margins and to
Where it operates.
accommodate absentee ownership.
Services

Concise description Lazybones provides premium quality pickup and delivery
of the business concept. The
next few paragraphs go into laundry to college students, offering semester packages
greater detail on its services. based on a pound limit. Upfront fees cover a student for one
pickup each week of a semester up to a specified limit of
laundry. Amounts over this limit are billed per pound. Pound limits are in 5-pound
increments between 10 and 25 pounds per week. Lazybones does offer service in
other ways: block of pounds packages (e.g., 100-, 200-, or 300-pound blocks) to
be used at the purchaser’s discretion with escalating discounts; and service by the
pound without limits.
Laundry is picked up, separated into lights and darks, washed with top-quality
liquid detergent and fabric softeners, dried, meticulously folded, packaged in
brown paper, and delivered within 24 hours of pickup. Special requests for certain
items, such as air drying or low-heat drying, or using hypoallergenic detergents or
softeners, are handled at the customer’s request.