Page 96 - Business Plans that Work A Guide for Small Business

Company and Product Description: Selling Your Vision • 87

Exhibit 3.4 Screenshot of Laundry Weigh Station

Training and Start-Up Support:
• All franchisees will travel to Boston for a two-week training session. The
session will include observing and participating in all the critical operations of
the Boston company store and Lazybones headquarters.
• An experienced Lazybones employee will spend two weeks on site assisting
each franchisee before the official opening day.
• Administrative and accounting support for common items including sales and
use tax filings, Department of Transportation issues, and child support for
employees.

Marketing Strategy and Materials:
• Marketing strategy, budget constraints, and overview materials based on 15
years of marketing
• Professionally designed location signs
• Extensive graphics (vinyl wraps) for company vehicles
• Brochures, flyers, posters, T-shirts, etc., for initial marketing on campus
• Mailing labels for direct mail to parents
• Contact packets and other materials for establishing university relationships
• Professionally designed and maintained Web site optimized for searches
relating to franchisee’s services and campus
• Web marketing on Facebook and Google both for the brand and for the
franchisee’s campus
• Digital library of different flyers, print ads, brochures, etc.