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OPEN BUSINESS MODELS

Def_Pattern No. 5

open business models can be used by compa- [ ref·er·ences ] 109

1 } >_T] 1dbX]Tbb <^ST[b)
nies to create and capture value by systemati- How to Thrive in the New PATTERNS
Innovation Landscape.
cally collaborating with outside partners. } CWXb Chesbrough, Henry.

2006.
may happen from the “outside-in” by exploit- 2 } “The Era of Open
Innovation.” <8C B[^P]
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Chesbrough, Henry.
“inside-out” by providing external parties with Nº 3, 2003.

XSTPb ^a PbbTcb [hX]V XS[T fXcWX] cWT a\ [ ex·am·ples ]

P&G, GlaxoSmithKilne,
Innocentive

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