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OPEN BUSINESS MODELS
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The smart people in our field work for us. We need to work with smart people both
inside and outside our company.
PATTERNS
To profit from research and development External R&D can create significant value;
(R&D), we must discover it, develop it, and internal R&D is needed to claim some por-
ship it ourselves. tion of that value.

If we conduct most of the best We don't have to originate the research
research in the industry, we will win. to benefit from it.

If we create the most or the best ideas in If we make the best use of internal and
the industry, we will win. external ideas, we will win.

We should control our innovation We should profit from others' use of our
process, so that competitors don't innovations, and we should buy others'
profit from our ideas. intellectual property (IP) whenever it
advances our own interests.

Source: Adapted from Chesbrough, 2003 and Wikipedia, 2009.

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