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“Open Innovation is fundamen- “Nestlé clearly recognizes
tally about operating in a world
of abundant knowledge, where
not all the smart people work
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them, connect to them, and
build upon what they can do.”
—— Henry Chesbrough
Executive Director, Center for Open Innovation
Haas School of Business, UC Berkeley aggressively with strate-
“Long known for a preference
to do everything in-house, we
began to seek out innovation
from any and all sources,
inside, outside the company.”
—— A.G. Lafl ey
Chairman & CEO, P&G
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that to achieve its growth OPEN BUSINESS MODELS
objective it must extend
its internal capabilities 115
to establish a large number
of strategic partnering PATTERNS
relationships. It has embraced
open innovation and works
gic partners to co-create
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product opportunities.”
—— Helmut Traitler
Head of Innovation Partnerships, Nestlé
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