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OPEN BUSINESS MODELS Outside-In

Pattern

116

PATTERNS

external organizations, KP KA VP CR CS
sometimes from completely
diΩerent industries, may
be able to oΩer valuable Building on external knowl-
insights, knowledge, edge requires dedicated
patents, or ready-made activities that connect
products to internal R&D external entities with inter-
groups. nal business processes and KR CH
R&D groups.

Taking advantage of outside
innovation requires specifi c C$
resources to build gateways
to external networks.

It costs money to acquire
Established companies with
innovation from outside
strong brands, strong Distribution
sources. But by building on
Channels, and strong Customer
externally-created knowl-
Relationships are well suited to
edge and advanced research
an outside-in open business model.
programs, a company can
They can leverage existing Customer
shorten time-to-market and
Relationships by building on
increase its internal R&D
outside sources of innovation.
productivity.

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