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GlaxoSmithKline’s


                Patent Pools                                                                                                             OPEN BUSINESS MODELS






                                                                   Inside-Out                                                           113

                The inside-out approach to open innova-                                                                                  PATTERNS
                tion ordinarily focuses on monetizing unused                   acquisition
                internal assets, primarily patents and technol-                 retention
                ogy. In the case of GlaxoSmithKline’s “patent
                                                                   ip for
                                                                                               outside
                pool” research strategy, though, the motivation   underserved                 researchers
                was slightly diΩerent. The company’s goal was     diseases
                to make drugs more accessible in the world’s
                poorest countries and to facilitate research                                                     Unused internal ideas,
                                                                               patent pools
                into understudied diseases. One way to achieve                                                   R&D, and intellectual
                this was to place intellectual property rights                                                   property related to
                                                                                                                 diseases in poor nations
                relevant to developing drugs for such diseases
                                                                                                                 have substantial value
                into a patent pool open to exploration by other                    license fees
                                                                                                                 when “pooled”
                researchers. Since pharmaceutical companies
                focus mainly on developing blockbuster drugs,
                intellectual property related to less-studied
                diseases often lies idle. Patent pools aggregate
                intellectual property from diΩerent rights-
                holders and makes it more accessible. This helps
                prevent R&D advances from being blocked by
                a single rights-holder.















          !"#$%&'(%)*+(%,,---115                                                                                                      /012013---245:-67
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