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Inside-Out Some R&D outputs that are OPEN BUSINESS MODELS
unusable internally—for
strategic or operational
reasons—may be of high
value to organizations in
Pattern other industries. Organizations with 117

substantial internal R&D
operations typically possess
VP CR CS much unutilized knowledge, PATTERNS
KA technology, and intellectual
property. Due to sharp focus
on core businesses, some
of these otherwise valuable
intellectual assets sit idle.
Such businesses are good
candidates for an "inside-
CH out" open business model.
KR

R$

By enabling others to exploit
unused internal ideas,
a company adds “easy”
additional revenue streams.

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