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In the realm of business models, too, computer-aided systems tory of business model patterns and off-the-shelf building blocks,
could make many tasks easier and quicker, while revealing as-yet enable distributed business model development and management,
unseen opportunity. At the least, CAD systems could help visual- simulate models, or integrate with other enterprise systems (e.g.
ize, store, manipulate, track, annotate, and communicate business ERP or business process management).
models. More complex functions would involve manipulating layers Computer-aided business model design systems will likely evolve
or business model versions, or moving business model elements in step with interface improvements. Manipulating business models
dynamically and evaluating the impact in real-time. Sophisticated on wall-sized touch screens would bring computer-aided design
systems might facilitate business model critiquing, provide a reposi- closer to the intuitive paper-based approach and improve usability.
Paper-based Computer-aided
Paper or poster-based Canvases can be easily created Easy to create, store, manipulate, and track business models 267
and used just about anywhere Enable remote collaboration
Advantages Very intuitive and engaging in group settings Provide business model design guidance (critiquing
Quick, comprehensive financial, other simulations
Paper and poster-based Canvases impose few barriers:
no need to learn a specific computer application
systems, business model database, pattern ideas,
Fosters creativity, spurs ideation when used on large surfaces
control mechanisms)
Applications Napkin sketches to draw, understand, or explain Collaborative business model design with remote teams
Complex manipulations of business models (navigation,
business models
Collaborative brainstorming sessions to develop
business model layers, merging models)
Deep, comprehensive analysis
business model ideas
Collaborative assessment of business models
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