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Production and Logistics Differentiation Community Buyers
Anything beyond content creation An entirely different format, business The book is co-created with practitioners Paying customers are not only readers,
is outsourced to readily available model, and story for the book makes it from around the world who feel owner- but co-creators and companies that want
service providers. stand out in a crowded market. ship thanks to attribution as contributing customized books for their employees
co-authors. and clients.

BG KA MG :I :J
content
production
hub management businessmodelhub
guerrilla marketing .com
the movement (design) and word-of-mouth visual, practical, and business model event, visionaries, game
amsterdam
ning platform logistics and beautiful handbook changers, and
shipping
for business model
amazon.com innovators challengers
3rd party logistics co-creation of a entrepreneurs,
executives,
company KR potential bestseller :? consultants,
hub members
publishers personalized books for hub members academics
companies and their
customers word-of-mouth companies

blog and visibility on (1) businessmodel
the web generation.com
business model hub (2) amazon.com
powerful methodology (3) book stores
intermediation
through
publishers
: design R$ hub membership fees
content production advance & post-publication sales
FREE give away canvas section
printing
fees for customized versions
distribution
royalties from publishers

THE CANVAS OF Reach Revenues
BUSINESS MODEL A mix of direct and indirect Channels and The book was financed through advance
a phased approach optimizes reach and
sales and fees paid by co-creators.
GENERATION margins. The story of the book lends itself Additional revenues come from custom-
well to viral marketing and word-of-
ized versions for companies and their
mouth promotion. clients.

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