Page 282 -
P. 282
REFERENCES
Boland, Richard Jr., and Collopy, Fred. Managing as Designing. Markides, Constantinos C. Game-Changing Strategies: How to
Stanford: Stanford Business Books. 2004. Create New Market Space in Established Industries by Breaking the
Rules. San Francisco: Jossey-Bass. 2008.
Buxton, Bill. Sketching User Experience, Getting the Design Right
and the Right Design. New York: Elsevier. 2007. Medina, John. Brain Rules: 12 Principles for Surviving and Thriving
at Work, Home, and School. Seattle: Pear Press. 2009.
Denning, Stephen.The Leader’s Guide to Storytelling: Mastering
the Art and Discipline of Business Narrative. Moggridge, Bill. Designing interactions. Cambridge:
San Francisco: Jossey-Bass. 2005. MIT Press. 2007.
Galbraith, Jay R. Designing Complex Organizations. Reading: O'Reilly, Charles A., III, and Michael L. Tushman. “The
Addison Wesley. 1973. Ambi-dextrous Organization.” Harvard Business Review 82,
no. 4 (April 2004): 74–81.
Goodwin, Kim. Designing for the Digital Age: How to Create
Human-Centered Products and Services. New York: John Wiley & Pillkahn, Ulf. Using Trends and Scenarios as Tools for Strategy
Sons, Inc. 2009. Development. New York: John Wiley & Sons, Inc. 2008.
Harrison, Sam. Ideaspotting: How to Find Your Next Great Idea. Pink, Daniel H. A Whole New Mind: Why Right-Brainers Will
Cincinnati: How Books. 2006. Rule the Future. New York: Riverhead Trade. 2006.
276
Heath, Chip, and Heath, Dan. Made to Stick: Why Some Ideas Porter, Michael. Competitive Strategy: Techniques for Analyzing
Survive and Others Die. New York: Random House. 2007. Industries and Competitors. New York: Free Press. 1980.
Hunter, Richard, and McDonald, Mark, “Getting the Right IT: Roam, Dan. The Back of the Napkin: Solving Problems and Selling
Using Business Models.” Gartner EXP CIO Signature report, Ideas with Pictures. New York: Portfolio Hardcover. 2008.
October 2007.
Schrage, Michael. Serious Play: How the World’s Best
Kelley, Tom, et. al. The Art of Innovation: Lessons in Creativity Companies Simulate to Innovate. Boston: Harvard Business
from IDEO, America’s Leading Design Firm. New York: Broadway School Press. 1999.
Business. 2001.
Schwartz, Peter. The Art of the Long View: Planning for the Future
Kelley, Tom. The Ten Faces of Innovation: Strategies for Heighten- in an Uncertain World. New York: Currency Doubleday. 1996.
ing Creativity. New York: Profile Business. 2008.
Weill, Peter, and Vitale, Michael. Place to Space: Migrating to
Kim, W. Chan, and Mauborgne, Renée. Blue Ocean Strategy: Ebusiness Models. Boston: Harvard Business School Press. 2001.
How to Create Uncontested Market Space and Make Competition
Irrelevant. Boston: Harvard Business School Press. 2005.
!"#$%&'(%)*+(%,,---.9/ /012013---/431-67