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Ni`kk\e1 Lausanne, CH process strategy: 9
;\j`^e\[1 London, UK The core team, consisting of Alexander, Yves, and Patrick start the project › <em`ifed\ekXc JZXee`e^ years of 1,360
<[`k\[1 Portland, USA with a number of meetings to sketch out the business model of the book. › 9lj`e\jj Df[\c :XemXj research comments
G_fkf^iXg_\[1 Toronto, CA The Hub is launched to co-create the book with business model innovation › :ljkfd\i <dgXk_p DXg and practice
Gif[lZ\[1 Amsterdam, NL practitioners throughout the world. Creative Director Alan Smith of The content and r&d: 45
<m\ekj1 Amsterdam & Toronto Movement hears about the project and puts his company behind it. Finally, 470 countries
Hub member Tim Clark joins the core team after recognizing the need for an › :ljkfd\i @ej`^_kj co-authors
editor. The group is completed by JAM, a company that uses visual thinking › :Xj\ Jkl[`\j 137,757
to solve business problems. An engagement cycle is started to pump fresh open process: views of method
“chunks” of content out to the Hub community for feedback and contribu- 19 online before
tions. The writing of the book becomes completely transparent. Content, › Fec`e\ GcXk]fid book chunks book publishing
design, illustrations, and structure are constantly shared and thoroughly com- › :f$:i\Xk`fe
mented upon by Hub members worldwide. The core team responds to every › 8ZZ\jj kf LeÔe`j_\[ Nfib 8 13.18
comment and integrates the feedback back into the book and design. A “soft prototypes GB of content
launch” of the book is organized in Amsterdam, Netherlands, so members of › :fdd\ek`e^ =\\[YXZb
the Hub can meet in person and share their experiences with business model design: 200
innovation. Sketching out participant business models with JAM becomes the › Fg\e ;\j`^e GifZ\jj copies of a 28,456
core exercise of the day. Two hundred special limited edition prototypes of the messed Post-it™ notes used
(unfinished) book go to print and a video of the writing process is produced › Dff[YfXi[j up test print 275
by Fisheye Media. After several more iterations the first print run is produced. › GXg\i DfZblgj 4,000+
› M`jlXc`qXk`fe 77 hours of work
› @ccljkiXk`fe forum
discussions
› G_fkf^iXg_p 521
photos
287
Skype calls

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