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CONTEXT @EEFM8K@E> key audience

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game changing . . .
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credibly write a book about
business model innovation with-
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;@; K?@J Jn`kq\icXe[% =Xjk ]finXi[% 2006: K_\ out an innovative business model. ZfejlckXekj & fejlckXekj &
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mXe [\i G`ac Xjbj “why is there no
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c\e^\% But how does one stand
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out in a market where countless
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strategy and management books
=IFD6 are published every year? \o\iZ`j\j Xe[ nfibj_fg k`gj%

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