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MARKET RESPONSE                                  Jk`cc hl`\k `e k_\ _flj\ k_`j jle[Xp   Aljk ^fk dp Zfgp

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               The market response to Business Model Generation has been
                                                                @hvandenbergh           kf Y\ Xj Y\Xlk`]lccp
               extremely gratifying. The first print run of 5,000 books sold             dX[\ Xj `k `j lj\]lc% :fe^iXkj
               out in two months, with no marketing budget and without the              @francoisnel
               support of a traditional publisher. News about the book spread   @ _Xm\ X [`c\ddX efn1 kf ZXkZ_ lg
               exclusively by word-of-mouth, blogs, Web sites, e-mail, and   fe ZcXjj i\X[`e^ fi _Xm\ ]le n`k_
               Twitter. Most gratifying of all, local meetups, where readers and   9lj`e\jj Df[\c >\e\iXk`fe Yp    7Ylj`e\jjV[\j`^e @ Xd 9CFNE
               Hub followers got together to discuss Business Model Genera-  7Ylj`e\jjV[\j`^e%%%  8N8P Yp k_\ jkl]] @ m\ c\Xie\[
                                                                @vshamanov              ]ifd  Yd^\e   @ ZXe k k_Xeb pfl
               tion's content, formed spontaneously worldwide.                          ^lpj \efl^_ ]fi ni`k`e^ `k
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          !"#$%&'(%)*+(%,,---.99                                                                                                      /012013---/43.-67
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