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                           Femininity and authority
                           Women in China’s private sector


                                      Clodagh Wylie






            China has undergone rapid economic and social changes since the beginning of the reform
            period in 1978. The growth of the private sector is one significant change that has been
            the  subject of considerable  study. Women’s  participation in this expanding sector,
            however, has received  relatively little attention (Gates 1991: Kitching 2001). In the
            complex environment of  China’s burgeoning private  sector,  women are renegotiating
            gender stereotypes and constructing their own space. These educated, urban professional
            women are also playing an important part in shaping business networking practices by
            discovering and developing  the tools with which they can  most successfully  negotiate
            relationships in the workplace. This study, based on a survey of women in Beijing and
            Shanghai, examines how women are responding to the pressures to conform to female
            stereotypes in their professional and domestic lives and how they express agency through
            their interpretation of and resistance to mass-media models of femininity.
              Described as white-collar ladies, office misses and female bosses, these women form a
            unique and privileged sector of society and are redefining notions of modern femininity.
            Members of this group appear to show little desire to be perceived as anything ‘special’ or
            out of the  ordinary, yet their access  to education—and  therefore employment
            opportunities, as well as their potential for promoting changes in gender role subscrip-
            tions—prove that they are indeed a ‘unique’ group.
              It is not easy to establish how many women are working in the Chinese private sector
            and definitions of ‘private sector’  often  vary. According to the Pan Pacific East Asian
            Women’s Association, in 1997 there were 20 million private entrepreneurs in China,
            25 per cent of whom were women (Buscombe 1997). According to the State Industry
            Bureau, in 1998 more than 18 million  women  were registered as private enterprise
            owners, making up just over 40 per cent of the total (Wang 2000:72). This figure could
            include women registered as private business owners who are selling goods on the streets
            or in small shops. A considerably lower figure is given in the China Statistical Yearbook
            for 1999,  which records  a figure of  7.5 million  women employed  in enterprises  of
            ownership other than state-owned or urban collective-owned (2000, 132–3).
              Another  useful indicator  is the  number  of  women in professional associations.  For
            example, the Beijing-based China Association of Women Entrepreneurs, established in
            1985, has 7,000 national members (Smith 2000:1). The Shanghai Women Entrepreneurs
            Association was established  in the late  1990s  and more  than 100 female enterprise
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