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                                        Reception of the Domestic Sitcom Critical (especially on formal aspects)  Scarcity  Absence of folklore  Relatively high Higher degree of unanimity Close positions, consensus  Specific specialization  Strong comic effect   Complex decoding Personal, normative involvement ‘Politicized’ discussion, divergent views Forum for introspection












                                     DIFFERENT MOMENTS IN THE RECEPTION OF US AND DOMESTIC FICTION: SUMMARIZING TENDENCIES














                                        Reception of the American Sitcom  Promising  Routine, tradition  Folklore  Relatively low Lower degree of unanimity  Variated positions  General specialization Attractive at many levels (high values)  Fixed, linear decoding Mixed position on value orientation Resigned mood of consensus, unanimity Led by the narrative strain























                                            Horizon of expectations  (literal comprehension)  Interpretation  comprehension)  (applied comprehension)





                                     TABLE 6.4  Moments  0.  Recognition  1.  2.  (inferential  Discussion  3.
   94   95   96   97   98   99   100   101   102   103   104