Page 10 - Communication Theory Media, Technology and Society

Holmes-Prelims.qxd 2/15/2005 10:30 AM Page ix

LIST OF TABLES AND FIGURES

Tables

1.1 The historical distinction between the first and
second media age 10

3.1 Digitalization as the basis of convergence, wider
bandwidth and multi-media (the ability to combine
image, sound and text) 66
3.2 Features and types of hot and cool mediums 71

4.1 The broadcast event 105
4.2 Medium theory as applied to network and
(retrospectively) to broadcast communication 119

5.1 Transmission and ritual perspectives compared 135
5.2 John B. Thompson’s instrumental/mediation paradigm 137
5.3 Broadcast and network as forms of communicative
integration 149

Figures

3.1 Transmission model: high integration/low reciprocity 53

5.1 Ritual model: high integration/high reciprocity 147