Page 200 - Communication Commerce and Power The Political Economy of America and the Direct Broadcast Satellite
P. 200

190          Communication,  Commerce and Power

           41   Barry Flynn, 'The Scramble for Europe,' Cable and Satellite Europe,  ll8
               (October 1993) 48.  Joseph Man Chan, 'National Responses and Acces-
               sibility to Star TV in Asia,' Journal of Communication, 44 (3)  (Summer
               1994)  120.
           42   A  study  by  the  Columbia Broadcasting System  (CBS)  predicts a  con-
               version  time  of at least  five  years,  costing  local  broadcast  stations  at
               least $5  million  each.  Johnson and Castleman, Direct Broadcast  Satel-
               lites,  p.  36,  fn.36.  As  at least one study recognizes,  'cable systems and
               broadcasting stations will provide only patchwork coverage for HDTV
               during its early years.  Depending on the sales growth of HDTV recei-
               vers,  the  emergence of HDTV could provide an additional impetus to
               market  penetration  by  DBS  systems,  and  vice  versa'  (ibid,  p.  36).
               Because  HDTV television  sets generally will  have the built-in capacity
               to receive digital signals without the need for conversion equipment, the
               widespread adoption of DBS could itself become a core stimulant to its
               rapid deployment.
           43   Vincent Porter, 'Film and Television in the Single European Market' in
               Journal of  Media Law &  Practice,  13  (1) (1992)  149.
           44   Hills,  The Democracy Gap,  p.  99.
           45   See Bortnick, 'International Telecommunications and Information Pol-
               icy,' esp.  p.  23.
           46   US Department of Commerce, 'NTIA Telecom 2000,' pp. 278-80.
           47   Vincent  Porter,  'Film and Television  in  the Single European  Market,'
               p.  149.
           48   See 'Yes It Was a Fudge,'  Cable and Satellite Europe, 92 (August 1991)
               42.  Also, Simon Baker, 'An Audible Sigh of Relief,'  Cable and Satellite
               Europe,  98  (February  1992) 42.
           49   Study  cited  in  Porter,  'Film  and  Television  in  the  Single  European
               Market,' p.  150.
           50   Ibid.
           51   Philip Carse and Mark Shurmer, 'Why the US Standard Will Have the
               Clearest "Market Focus",' InterMedia, 21  (2)  (March-April 1993) 31.
           52   David J.  Schaefer and David Atkin, 'An Analysis of Policy Options for
               High-Definition Television,'  Telecommunications Policy,  15 (5) (October
                1991) 412.  It should be noted,  however,  that basic research  underlying
               HDTV has been supported by the US state indirectly through Cold War
               military research allocations to private sector interests. President Bush's
               budget in 1990 allocated $30 million directly to HDTV research through
               the National Science Foundation. Additional funds have been allocated
               through  the  Defense  Advanced  Research  Project  Agency  (DARPA)
               which  is  administered  by  the  DoD.  See  Jarice  Hanson,  Thomas
               J.  Conroy  and  David  Donnelly,  'Initiatives  and  Ownership,  HDTV
               and the Influence of Corporatism in the United States,' Communication
               Research,  19 (6)  (December  1992) 810--11.
           53   Schaefer and Atkin, 'An Analysis of Policy Options for High-Definition
               Television,'  p.  411.
           54   Various figures based on a range of assumptions are provided in Robert
                B.  Cohen and Kenneth Donow, Telecommunications Policy,  High  Defi-
               nition  Television,  and US Competitiveness (Washington, DC: Economic
   195   196   197   198   199   200   201   202   203   204   205