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192 Communication, Commerce and Power

66 Interview with Les Margulis.
67 Ibid.
68 See Michael Westlake, 'Reach for the Stars,' Far Eastern Economic
Review, 151 (22) (30 May 1991) 61.
69 Garin quoted in Geoffry Foisie, 'Banking on Syndication,' Broadcasting
(21 January 1992) 51.
70 Eleonora Zamparutti and Piero Muscara, 'Code Red,' Cable and Satel-
lite Europe, 149 (May 1996) 42, 44 and 45, and Paul Barker, 'A Meeting
of Minds,' Cable and Satellite Europe, 150 (June 1996) 4.
71 Personal interview with Vinton Bower, Vice President HBO Satellite
Services, 23 April 1993, New York City.
72 Personal interview with David Webster, International Communications
Consultant and President of the Trans Atlantic Dialogue on European
Broadcasting, 11 September 1992, Washington, DC.
73 Ibid.
74 Significantly, however, while US-based firms sold more than US $3.7
billion worth of film, television and video products to Europe in 1993,
US-EC co-productions occupied only a small fraction of on-air televi-
sion broadcasting time. In Germany, for example, while in 1993 35% of
all television was made up of US productions, only another 1.2% were
European-US co-productions. In Britain, these figures stood at 15% and
1.1%, and in France, 22% and 0.3%. Meredith Amdur, 'US Broad-
casters Berate GATT,' Broadcasting & Cable, 123 (51) (20 December
1993) 14.
75 Interview with David Webster.
76 Personal interview with Eric Scheck, International Media Supervisor,
BBDO Worldwide, 21 April 1993, New York City. Scheck was unable
to provide an accurate time frame for this growth, but he estimated
these figures have doubled over the past five years. The figures he cites
are from confidential BBDO studies.
77 Interview with Webster.
78 Interview with Margulis.
79 Interview with Eric Scheck.
80 Geoffrey Foisie, 'Banking on Syndication,' p. 56.
81 Thomson quoted in Noel Meyer, 'In Units We Trust,' Cable and Satel-
lite Europe, 148 (April 1996) 74-5.