Page 85 - Communication Commerce and Power The Political Economy of America and the Direct Broadcast Satellite

Telesatellite Policy and DBS, 1962-1984 73

James Chieh Hsiung, 'Status and Implications of Federal Regulation
of Direct Broadcast Satellite' (unpublished PhD dissertation: Bowling
Green State University, 1984) pp. 128-9.
95 Ibid., pp. 130--l. Also, personal interview with Michael Alpert, Presi-
dent, Michael Alpert and Associates, 2 September 1992, Washington,
DC.
96 Figures in Florence Setzer and Jonathan Levy, Broadcast Television in
a Multichannel Marketplace. Working Paper No.26 (Washington, DC:
FCC Office of Plans and Policy, 1991) p. 68.
97 Figures in Ibid., p. 106.
98 For more details on the opposition of domestic broadcasters to DBS,
see testimony of Vincent T. Wasilewski, President of the National
Association of Broadcasters, in US Congress. House. Committee on
Energy and Commerce. Subcommittee on Telecommunications, Con-
sumer Protection, and Finance. Hearings on 'Satellite Communica-
tions/Direct Broadcast Satellites,' 97th Cong., 1st sess., 15 December
1981, pp. 207-20.
99 The other initial DBS license holders were CBS, Direct Broadcast
Satellite Corporation, Focus Broadcast Satellite Corporation, Graphic
Scanning, RCA, USSB, Video Satellite Systems. and Western Union.
100 Tunstall, Communications Deregulation, pp. 74-5. Also, interview with
Michael Alpert.
101 Major investors in USCI included General Instruments and Prudential
Insurance. The USCI coverage area was restricted to the US North-
east, providing mostly movies for a $150 installation charge plus a
monthly subscription fee of $40. Hudson, Communication Satellites,
p. 74.
102 Tunstall, Communications Deregulation, p. 73.
103 Ibid., pp. 76.
104 Kinsley, Outer Space and Inner Sanctums, p. 3.
105 'Communications Satellites: An Introduction,' Bulletin of the Atomic
Scientists, 23 (April 1967) 3 (emphases added).
106 Samuel Lewis, Assistant Secretary for International Organization
Affairs, Department of State, testimony in US Congress. House. Com-
mittee on International Relations. Subcommittee on International
Organizations. Hearings on 'UNESCO: Challenges and Opportunities
for the United States,' 94th Congr., 2nd sess., 14 June 1976, p. 3.