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ContCultural Theory Text Pages  4/4/03  1:42 PM  Page 94





                                      Contemporary Cultural Theory



                   are themselves socially variable: ‘A concept is not my concept;
                   I hold it in common with other men’ (Durkheim, 1976, p. 433).
                   The ‘collective consciousness is ...a synthesis sui generis of partic-
                   ular consciousness …’, he wrote, ‘[and] this synthesis has the
                   effect of disengaging a whole world of sentiments, ideas and
                   images which, once born, obey laws all of their own’ (pp. 423–4).
                   The collective consciousness is thus absolutely central to social
                   order: it is only through it that society is able to control, indeed
                   construct, the individual human personalities that inhabit it.
                      This understanding of systems of thought as ultimately deter-
                   mining is quasi-structuralist, though the language in which it was
                   expressed, that of consciousness, is not. In his more specific
                   treatment of religious belief, Durkheim introduced a further struc-
                   turalist trope, that of the binary opposition. The ‘real characteristic
                   of religious phenomena’, he argued, ‘is that they always suppose
                   a bipartite division of the whole universe... into two classes
                   which embrace all that exists, but which radically exclude each
                   other’ (p. 40). These two classes were the sacred and the profane.
                   What mattered, for Durkheim, was not the specific content of
                   either, but rather the relation between the two. Sacred things were
                   thus ‘things set apart and forbidden’ (p. 47), whatever they might
                   be, and defined only in relation to the profane, to things not set
                   apart and not forbidden.



                   Saussure on language
                   Saussure’s Course in General Linguistics was first published in 1916,
                   only a year after The Elementary Forms. Its central thesis was that
                   every language is in itself an entirely discrete system, the units
                   of which can be identified only in terms of their relationships to
                   each other, and not by reference to any other linguistic or extra-
                   linguistic system. Saussure distinguished between  langue, the
                   social and systemic rules of language, and parole, the individual
                   and particular instance of speech, or utterance. Only the former,
                   he insisted, can properly be the object of scientific study, for
                   it alone is social rather than individual, essential rather than
                   accidental. ‘Language is not a function of the speaker’, argued
                   Saussure: ‘it is a product that is passively assimilated by the

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