Page 233 - Convergent Journalism an Introduction Writing and Producing Across Media

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BBC’s PDP VJ program, newsflow managers, 155 media multiplier effect,
151–52 newsresourcers, 155 177
broadband Internet, 9–10, and organizational Multimedia assignment
207–8 culture, 3–4 editors, 7, 21–36, 150;
and business models, overview, 3–8, 147–48, see also Convergence
14–15 205–7 continuum; News
and corporate primacy of information, coverage
conglomeration, 4 157–58 exercises, 36
cultural factors, 15–16, producer-driven and online journalism, 27
208–9 reporter-driven overview, 21–23
easy and difficult stories, 150–51 print media, 26
convergence, 11–12 storybuilders, 155 television and radio, 26
emphasis on content, storytelling and narrative Multimedia information
211 structure, 148–49 graphics, see also South
filtered journalism, 207 survey of journalism Florida Sun-Sentinel
floid process at Chicago schools and, 16–17 reporters, 87–89
Tribune, 209 for single topic, 89–94
telegraph’s influence on
and fragmented Multimedia journalism, see
journalism, 205–6
audiences, 8–9 media convergence
training for, 149
as future of media, 207–8 Multimedia literacy, 153
use of tools, 158
Giner’s circus analogy, 7 utilizing medium Multimedia message services
as global trend, 12–13 (MMS), 173
strengths, 148, 158
Gordon’s forms of Multimedia public relations,
Media Corporation of 223
convergence, 4–6 185–203
Singapore (MCS),
information-gathering, building relationships,
10–11
6 193
Media multiplier effect, 177
ownership, 4–5 establishing dialogues,
Meyer, Cheryl Diaz, 105
storytelling or 191–92
Micromedia advertising, see
presentation, 6 long-term, 192–93
multimedia
structural, 5–6 opting in, 192
tactical, 5 advertising viral communications,
Microphones, 120–21
and importance of news 193
Middle material in news
event, 7 writing skills, 191
stories, 46–47
interactivity of, 148–49 and communities,
Mobile phones, 173
legal regulation of, 10–11 200–201
multi-skilled journalists, Movie editing, 106–7; see also and employees, 197–200
152–56 Digital video (DV) blogs, 199
broadcast versus print MSNBC.com,84 bulletin or discussion
journalists, 153–54 Multimedia boards, 199–200
craft mastery and and still photography, crisis communications,
multimedia literacy, 100, 110–11 200
153 digital video or e-mail, 198–99
quality of work by, platypus journalism, Intranet, 198
154–55 110 knowledge
necessary skills, 156–57, storytelling forms, 111 management, 198
209–10 and writing for Web, 70, listservs, 199
Photoshop, 156–57 74–75 newsletters, 199
writing, 40–41, 211 Multimedia advertising, exercises, 203
news filtering and 176–79 and media, 193–97
processing, 210 consumer driven, 178–79 accessibility, 195