Page 232 - Convergent Journalism an Introduction Writing and Producing Across Media

INDEX

I Intergroup bias dynamic, Listservs, 194, 199
15–16 Literacy, multimedia, 153
Image composition for video,
Internet, 185–86; see also Live reports, 62, 63–64
117–19
Broadband Internet; Logging clips, in FCP, 133
framing, 117–18
Online journalism; Long-term public relations,
pacing and timing, 119
Writing 192–93
pans and zooms, 118
Internet advertising, 169–75
rack focusing and cuts,
118–19 broadband, 170 M
chat rooms and discussion
sequences, 118–19
groups, 171–72 Magazines, 106; see also Print
for Web, 119
e-mail, 171 media
Immediacy of information,
instant messaging, 172–74 Management, knowledge,
194–95
paid search marketing, 198
Informality in broadcast
170–71 Managers, newsflow, 155
writing, 58–59
Webcams, 172 Marketing, see advertising
Information, primacy of, Interviews, 42
157–58 Intranet, 198 Mass media advertising,
Information-gathering Inverted pyramid method, 163–64, 166–69
convergence, 6 43–44; see also Leads audience size-based
Information graphics, 81–96; for Web writing, 70–74 pricing, 168–69
see also Multimedia body, 73–74 billboards, 166
information graphics; breakout formats, 71 radio, 166
Online journalism; headlines, 71–72 television
222 South Florida importance of text, broadcast versus cable,
Sun-Sentinel 70–71 167–69
exercises, 96 nut graphs, 73 hard-sell and soft-sell
history, 82–85 shovelware, 71 techniques, 167
broadcast news, 82–83 Mastery, craft, 153
print journalism, 82 J Media, digital, see digital
media advertising
role of USA Today,82 Jog Control, in FCP, 137 Media and public relations,
overview, 81–82 Journalism schools, 16–17 193–97
power of, 94–95 accessibility, 195
reporters, 86–89 K
immediacy, context, and
In-game ads, 174 Knowledge management, trust, 194–95
Initials in broadcast writing, 198 listservs, 194
57 Kodak, 102 newsrooms, 196
IN points, in FCP, 133 pitching stories in e-mails,
Insert Edit command, in FCP, L 195
136 Lattimore, 198 research and evaluation,
Instant messaging (IM), Lavaliere microphones, 120 196
172–74 Leads splash pages in crisis
In-stream ads, 176 in broadcast, 61 communications, 197
Instructive graphics, 83–84 in print news, 44–45 Webcast technology, 197
Interactive TV (iTV), 176, in Web stories, 72–73 Media convergence, 3–19,
178–79 Learning by doing process, 147–60, 205–12;
Interactivity 127 see also Advertising;
in multimedia journalism, Legal regulation of Information graphics;
148–49 convergence, 10–11 Multimedia
of still photos, 107 Linking indicators, in FCP, assignment editors;
of Web, 70, 76–77 135 Producers