Page 36 - Corporate Communication

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Example: British Airways* ‘Employees, consumers, investors and shareholders, community, aviation business and suppliers, government, trade unions, NGOs, and society at large’ ‘Local residents of Heathrow Airport appealed in November 2002 against the Government and British Airways concerning the issue of night flights at Heathrow airport. The UK Government denie

Any group or individual that can affect or is affected by the achievement of the People who mobilize themselves against the organization on the basis of some common issue or concern to them A defined group for whom a product is or may be in demand (and for whom an organization creates and maintains products and service offerings) An unsettled matter (whi

Definition organization's objectives more publics groups communications external groups and

Table 1.4 (Continued) Concept Stakeholder Public Market Issues Communications Integration