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24 See Cutlip, S.M., and Center, A.H. (1978), Effective Public Relations. Englewood Cliffs,
NJ:Prentice Hall;White,J.,and Mazur,L.(1995),Strategic Communications Management: Making
Public Relations Work. Wokingham:Addison-Wesley.
25 Dozier, D.M. (1992), ‘The organizational roles of communicators and public relations
practitioners’, in Grunig, J.E. (ed.), Excellence in Public Relations and Communication
Management. Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 327–356.
26 Argenti, P.A. (1996), ‘Corporate communications as a discipline: toward a definition’,
Management Communications Quarterly, 10 (1), 73–97, p. 74.
27 Institute of Public Relations (1996), Criteria and Procedures for IPR Recognition of Public
Relations Programs. London: IPR.
28 Moss, Warnaby and Newman (2000); Marion, G. (1998), ‘Corporate communications
managers in large firms: new challenges’, European Management Journal, 16 (6), 660–671.
29 Shelby (1993),‘Organizational,business,management and corporate communications:an
analysis of boundaries and relationships’, Journal of Business Communications, 30 (3), 241–267.
30 Argenti (1996), p. 84, Shelby (1993), p. 254.
31 Van Riel, C.B.M. (1995), Principles of Corporate Communications. London: Prentice Hall,
p. 22.
32 Ibid., p. 26.
33 Van Riel, C.B.M. (1997), ‘Research in corporate communications: overview of an
emerging field’, Management Communication Quarterly, 11 (2), 288–309.
34 Tomorrow’s company (1996), The Role of Business in a Changing World. London: The
Royal Society for the Encouragement of Arts, Manufactures and Commerce.
35 Gronstedt, A. (1996), ‘Integrated communications at America’s leading total quality
management corporations’, Public Relations Review, 22 (1), 25–42.