Page 161 - Crisis Communication Practical PR Strategies

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11 How senior

management

can make the

crisis worse

Crisis plans are likely to

fail without the full

participation of the board

Stuart Hyslop (United Kingdom)

Introduction

The aim of this chapter is to highlight the crucial need for any crisis
plan to have buy-in at the highest level of your company or organiza-
tion. Without the total support and full participation of the board, any
crisis plan is likely to fail. Sadly, too few organizations accept this and
even fewer practise it.

How it can all go wrong

You have a crisis team trained, you have excellent facilities and equip-
ment in place and you are delighted with the spokesperson who will
confidently defend the reputation of your company. Nothing, you
think, has been left to chance. Wrong.