Page 19 - Crisis Communication Practical PR Strategies

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x xviii Foreword
report on different types of crisis situation and their consequences.
Because of the numerous examples and cases that demonstrate the
practical side of the theories explained, the book will be a fruitful
guide for CEOs, chairmen, general managers, marketing and commu-
nication officers, PR practitioners, students and many other interested
parties in preparing for and coping with a crisis situation.
Being convinced of the importance of crisis communication and
being well prepared is the key. Preparation is all…
Finally, I would like to extend a word of thanks to Peter Frans
Anthonissen who is the father and editor of this book. He invented the
whole concept, brought together all the authors, and encouraged and
stimulated them continuously.

Jim Walsh
Worldwide President IPREX