Page 219 - Crisis Communication Practical PR Strategies

0
0
2 200 Crisis Communication

Some telephones, including one telephone with a secret outside
line.
Computer with e-mail and internet access.
Fax equipment.
Material to view/listen to TV and radio messages (and contact with
the press agency).
An area to prepare TV or radio interviews.
ISDN line to transmit video conferences, images and interviews.
Writing paper, pens and pencils.
The capability to send out mailings quickly (on paper or by e-mail).
Log book to record all actions taken.
Support: press and TV monitoring, text typing, dissemination, etc.
Equipment to record telephone calls.
Soft drinks, coffee and tea, snacks, etc (catering service that is avail-
able 24 hours a day).
Provision to spend the night at the company site (or close by).
A separate room to receive the media (preferably in the company
and as close as possible to the entrance).

Crisis-control list
4. What’s in your crisis-communication
survival kit?

What should every member of the crisis-communication team always
have close at hand? Think of things that are essential for someone who is
away from the company site and who must speak to the media.
Here are some suggestions:

Crisis manual and sufficient information on the background to the
crisis situation.
Essential telephone numbers.
Media list with names and addresses of journalists.
Mobile telephones, digital personal assistants and chargeable bat-
teries.
Telephone cards.
Portable PC.
Writing paper, pens and pencils.
Tape recorder, Dictaphone (and tapes).
Radio.