Page 216 - Crisis Communication Practical PR Strategies
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17 Crisis
communication
checklists
Peter Frans Anthonissen (Belgium)
Crisis-control list
1. Preparations
What crises could confront our company?
What public groups and stakeholders do we have to take into con-
sideration?
How can we communicate with them?
What do we tell them?
Who will be on the crisis team and the crisis communication team?
What are our options?
Are the members of the crisis team and our spokespeople trained
sufficiently?
Do we know how to deal with stress properly?
What crisis manual do we use?
Can it be used in practice?
Do we have contact with our public groups and stakeholders?
