Page 215 - Crisis Communication Practical PR Strategies

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1 196 Crisis Communication
hearings, which is not going to simplify matters. This is just another
reason why risk management skills are increasingly important for
businesses today.
The risk manager, director of communication and public relations
consulting agency now make up a trio that works to preserve company
image and reputation. The speed with which information travels, the
rising number of communication outlets, as well as the exorbitant cost
of crises all make this an inescapable step for the future of numerous
companies throughout the world.

Conclusion

It could have been dangerous to have sensitive matters or crisis com-
munication handled by various risk managers, communication man-
agers or consulting firms. Indeed, there could have been a risk in
sharing responsibilities, and delays in decision making could have
occurred. Nevertheless, somehow it works pretty well. There’s no
single model that defines each one’s responsibility because patterns
differ from one company to another – but they work. However, this
does mean that all crises are well handled. There are good times ahead
for consulting firms.