Page 20 - Crucial Conversations
P. 20

a meeting with four coworkers and you're trying to pick a new
     marketing strategy .  You've got to do something different or your
     company isn't going to hit its annual goals. Third, emotions run
     strong.  You're  in  the  middle  of  a  casual  discussion  with  your
     spouse and he or she brings up an "ugly incident" that took place
     at yesterday's neighborhood block party. Apparently not only did
     you flirt with someone at the party, but according to your spouse,
     "You were practically making out." You don't remember flirting.
     You  simply  remember  being  polite  and  friendly.  Your  spouse
    walks off in a huff.
       And  speaking of the block party,  at one point you're making
     small  talk  with  your  somewhat  crotchety  and  always  colorful
     neighbor about his shrinking kidneys when he says, "Speaking of
     the  new fence  you're  building  .  .  .   "  From  that moment  on  you
     end  up  in  a  heated  debate  over  placing  the  new  fence-three
    inches one way or the other. Three inches! He finishes by threat­
     ening you with a lawsuit, and you punctuate your points by men­
     tioning that he's not completely aware of the difference between
     his hind part and his elbow. Emotions run really strong.
       What makes each of these conversations crucial-and not sim­
    ply challenging,  frustrating,  frightening,  or  annoying-is  that the
     results could have a huge impact on the quality of your life. In each
     case,  some element of your daily routine could be forever altered
     for better  or worse. Clearly a promotion could make a big differ­
     ence. Your company's success affects you and everyone you work
     with. Y o ur relationship with your spouse influences every aspect of
     your life. Even something as trivial as a debate over a property line
     affects how you get along with your neighbor. If you handle even a
     seemingly insignificant conversation poorly, you establish a pattern
     of behavior that shows up in all of your crucial conversations.
       By  definition,  crucial  conversations  are  about  tough  issues.
     Unfortunately ,  it's human  nature  to  back  away  from  discussions
     we f e ar will hurt us or make things worse. We're masters at avoid­
     ing  these  tough  conversations.  Coworkers  send  email  to  caI.:h
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