Page 127 - Culture Media Language Working Papers in Cultural Studies
P. 127
116 THE IDEOLOGICAL DIMENSION OF MEDIA MESSAGES
Denotation is distinct from other significations (connoted) by its singular
function of effacing the traces of the ideological process in restoring it to
the universal and the ‘objective’ innocence. Far from being the objective
term to which connotation is opposed as the ideological term, denotation is
thus, because it naturalizes this ideological process, the more ideological
term…. [our italics]. 17
