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312 CULTURE, SOCIETY AND THE MEDIA
            linguistics, 2, 3, 16, 18, 47, 61, 89–5, 104–  (see also ideology);
              8                                 and the media, vi–viii, 2–2, 5, 7, 8, 13,
            Lipset, Seymour, 55                 13–16, 27–2, 38, 49, 86, 103, 105, 111,
            Lloyd George, David, 206            138, 150, 234–40, 253, 257–4;
            Lloyds Bank, 41                     relationship to liberal-plura-lism, vi–
            Lloyd’s Weekly, 205                 viii, 2–2, 5, 10, 14–1, 18–4, 21
            London Weekend Television, 115, 127,  (see also neo-Marxism);
              134                               reproduction processes of, 47–2
            Luckmann, Thomas, 62             mass communications, 6, 7, 16, 25–2, 86
            Lukács, Georg, 47, 59–5;         mass culture, 32, 36, 52, 86
               and ideology, 45–46           mass man, 30–6
            Lukes, Steven, 59–5, 120         mass media:
            Luther, Martin, 212                 and the medieval Catholic Church,
            LWT (Holdings) Ltd, 134             power compared, 221–8;
                                                effects of, 147, 190, 231, 232, 235,
            MacCabe, Colin, 2, 284;             236, 238, 240, 241, 257, 259;
               and the classic realist text, 103–8  theories of, 25–4
            McCombs, M., 7                   mass psychology, 27, 28;
            McCorn, R., 9                       and elections, 241–6
            McKensey Report, 165             mass society, 6, 18, 32–7;
            McLeod, J., 7, 232                  outlook and early American media
            McQuail, Dennis, vi, 9, 197         research, 32–37;
            Maisel, R., 197                     theories of, 2, 6, 27–2, 38, 52–8, 57,
            managerial revolution, 124–9, 126–2, 130  238
            managerialism, theory of, 128–3, 130, 132  materialism, 20, 107
            Manchester Evening News, 134, 274  Matisse, Henri, 41
            Maoism, 40                       Matta, F.R., 180
            Marcuse, Herbert, 2, 8, 9, 38, 39–4, 41;  Matthews, Victor, 134
               see also Frankfurt School     Matza, David, 62
            Margaret, St, 201                Mean, Gardiner, 124, 128–6
            Marx, Karl, 33, 37, 38, 41, 137;  media:
               and the reproduction processes of  allocative control of, 117–5, 128, 130,
               capitalism, 48;                  134;
               base superstructure metaphor, 16, 43–  and social change, 236;
               8;                               and the relationship to ownership, 117–
               experiences as a journalist, 126-vi;  3, 123, 140–5, 176, 178, 235
               media ownership in capitalist societies,  (see also ownership);
               120–7;                           as definers of social reality, 22, 58–5,
               on ideology, 16, 43–9, 79–4, 100–5  195–1, 253–60, 259–4, 284–306;
            Marxism, 37, 42, 43, 45, 48, 171;   control, nature of, 149, 152, 156, 158,
               and alliance with semiology, 93, 100,  169;
               103, 105–9;                      corporate control of, 118–9;
               and capitalism, 47–2, 101–5, 124, 128–  effects on attitudes, 236–1;
               6, 253;                          effects on violence, 8–9, 13, 88, 106,
               and culture, 18, 107, 140–5;     190, 231;
               and ideology, viii, 2–3, 16–4, 23, 27,  effects on voting behaviour, 9–13
               43–46, 49, 94, 100–4, 106        (see also election campaigns);
                                                imperialism, 177;
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