Page 358 - Culture Technology Communication
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Index 341
also male communication styles, Gilgamesh, The Epic of, 39n. 29
164–66; men; patriarchy; women give-l (“Globally Integrated Village
gender empowerment, as correlated Environment,” first German-lan-
with Internet diffusion, 106; as cor- guage philosophy list), 132,
related with teledensity and PCs, 133–37; as affiliated with
103; 111ff., 114; as cultural factor McLuhan’s ideas, 133
in technology diffusion (Herbig), 7, “global,” as ambiguous term when
99; as less important than other so- used by media theorists vs.
cioeconomic factors in Web access philosophers, 141
(Kuwait), 190; as more important global consumer culture, 2, 295. See
for intra-country growth, 115; roles also McWorld
(Kuwait), 16 (see also patriarchy). global culture, 5, 14. See also local
See also femininity vs. masculinity; culture; McWorld
gender; gender equality; gender eq- global CMC culture, as dependent
uity (Kuwait), 207f.; Internet; male on texts, shared values, 316
communication styles, 164–66; globalization, 35n. 18, 68, 87; of
men; women CMC, ix–x; eliminating cultural
gender equality, 7, 10, 22; as factor differences, 5; as increasing inter-
in Internet diffusion (Herbig), 99 est in culture/technology issues,
gender equity, Internet facilitating 214; Kidnet (Korean youth net-
greater (Kuwait), 207f. work) as symbol of, 249; and Mc-
genderlect (Tannen), 164, 165, 168 World, 2. See also cultural
“gender-blind” spaces of CMC (Her- diversity; homogenization; local-
ring), 22 ization; McWorld
Geneva (canton), 157 global monoculture, vs. cultural di-
Gen-Xers, Korean, 12, 246, 252–58; versity, 295, 315f. See also Mc-
as ambivalent about new technol- World
ogy, 252f. global village, vii, 13f., 16, 18; En-
German, attitudes towards media glish and, vii (see also electronic
use (Switzerland), 152–59; con- global village); intercultural, 4, 5,
cerns over English hegemony, 29
287; as dominant language of Global Youth Network, 246
give-l, 134; language/culture of “glocalization,” 33n. 13
Switzerland, 8f., 151f.; localized Gnostic dualism, 23, 38n. 26
software available for, 288; GNP, 12; Korea and Japan com-
speakers (statistics), 304n. 3 pared, 263f. See also GDP
German-speaking Swiss, 20, 151f.; Gothic cathedrals (as Western cul-
opposition to European Economic ture), 320
Area, 152; scepticism towards government role in localization
technology, 9, 159; German Ro- (India), 301
manticism and, 9, 159 Greek, requiring non-Roman char-
Germany, 288; diffusion of the In- acter sets, 284
ternet in, 110; philosophical uses Greenpeace, as partial public, 81
of the Internet in, 142–44 groupware, Japanese cultural fac-
gesture (Japan), 217, 224. See also tors and, 222
non-verbal communication Gujerati (Indian language), 298

