Page 358 - Culture Technology Communication
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Index                         341


               also male communication styles,  Gilgamesh, The Epic of, 39n. 29
               164–66; men; patriarchy; women  give-l (“Globally Integrated Village
             gender empowerment, as correlated  Environment,” first German-lan-
               with Internet diffusion, 106; as cor-  guage philosophy list), 132,
               related with teledensity and PCs,  133–37; as affiliated with
               103; 111ff., 114; as cultural factor  McLuhan’s ideas, 133
               in technology diffusion (Herbig), 7,  “global,” as ambiguous term when
               99; as less important than other so-  used by media theorists vs.
               cioeconomic factors in Web access  philosophers, 141
               (Kuwait), 190; as more important  global consumer culture, 2, 295. See
               for intra-country growth, 115; roles  also McWorld
               (Kuwait), 16 (see also patriarchy).  global culture, 5, 14. See also local
               See also femininity vs. masculinity;  culture; McWorld
               gender; gender equality; gender eq-  global CMC culture, as dependent
               uity (Kuwait), 207f.; Internet; male  on texts, shared values, 316
               communication styles, 164–66;  globalization, 35n. 18, 68, 87; of
               men; women                      CMC, ix–x; eliminating cultural
             gender equality, 7, 10, 22; as factor  differences, 5; as increasing inter-
               in Internet diffusion (Herbig), 99  est in culture/technology issues,
             gender equity, Internet facilitating  214; Kidnet (Korean youth net-
               greater (Kuwait), 207f.         work) as symbol of, 249; and Mc-
             genderlect (Tannen), 164, 165, 168  World, 2. See also cultural
             “gender-blind” spaces of CMC (Her-  diversity; homogenization; local-
               ring), 22                       ization; McWorld
             Geneva (canton), 157            global monoculture, vs. cultural di-
             Gen-Xers, Korean, 12, 246, 252–58;  versity, 295, 315f. See also Mc-
               as ambivalent about new technol-  World
               ogy, 252f.                    global village, vii, 13f., 16, 18; En-
             German, attitudes towards media   glish and, vii (see also electronic
               use (Switzerland), 152–59; con-  global village); intercultural, 4, 5,
               cerns over English hegemony,    29
               287; as dominant language of  Global Youth Network, 246
               give-l, 134; language/culture of  “glocalization,” 33n. 13
               Switzerland, 8f., 151f.; localized  Gnostic dualism, 23, 38n. 26
               software available for, 288;  GNP, 12; Korea and Japan com-
               speakers (statistics), 304n. 3  pared, 263f. See also GDP
             German-speaking Swiss, 20, 151f.;  Gothic cathedrals (as Western cul-
               opposition to European Economic  ture), 320
               Area, 152; scepticism towards  government role in localization
               technology, 9, 159; German Ro-  (India), 301
               manticism and, 9, 159         Greek, requiring non-Roman char-
             Germany, 288; diffusion of the In-  acter sets, 284
               ternet in, 110; philosophical uses  Greenpeace, as partial public, 81
               of the Internet in, 142–44    groupware, Japanese cultural fac-
             gesture (Japan), 217, 224. See also  tors and, 222
               non-verbal communication      Gujerati (Indian language), 298
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