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92 CHAPTER 8 Vision
SUMMARY
Framing the data governance program in a comprehensible manner is a key step. Experience has
shown that not everyone “gets it.” If you combine the newness of formal information asset manage-
ment with some of the “dubiousness” of business executives (who choose ignorance or are soured on
information projects), then you can see that this phase, while short, is very important.
