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146 CHAPTER 12 Road map

5. Cross reference touchpoints, change capacity, and
stakeholder analysis.
6. Incorporate IMM results into the change capacity
analysis.
7. Perform stakeholder analysis (if necessary).
a. Identify DG stakeholders.
b. Perform SWOT analysis (all stakeholders).
c. Complete stakeholder analysis.
d. Review with DG leadership.
e. Assess levels of commitment for key stakeholders.
f. Review results of stakeholder analysis with
leadership (DG steering or sponsors).
g. Determine action plan to address improving levels
of stakeholder commitment.
8. Conduct an initial leadership alignment assessment.
9. Define nature, scope, and size of change.
10. Identify metrics and reporting requirements for
sustaining DG.
11. Identify executive DG sponsor.
a. Describe sponsor(s) experience and ability to lead
change.
12. Develop plan to engage sponsors (if required).
13. Define training requirements.
14. Define communications requirements.
15. Prepare statement of change readiness.
16. Complete requirements to sustain DG.
Techniques Assessment via interviews for leadership alignment
Assessment via survey, if required
OCM assistance from HR
Tools Change capacity assessment survey
Stakeholder analysis guide
Outputs 1. DG sustaining requirements
a. Stakeholder analysis
b. Leadership assessment
c. Metrics and reporting requirements
2. Ongoing DG program sponsor (not deployment
sponsor)
3. Approved OCM strategy
FIGURE 12-5
(Continued)
Business Benefits and Ramifications

It has been said previously, but it is worth saying again to reinforce the idea: The root cause of the
failure of data governance or any other related EIM-type program is the failure to recognize that
organizational changes must be proactively managed. If you do not manage the movement from the
current state of organizational behavior around data governance (scattered, inconsistent, or nonexis-
tent) to the desired future state, you will fail. This is not squishy psychology or human resources stuff.
Approach Considerations

There are many change management processes available. All contain basically the same elements and
all are effective when deployed properly. Adopt an approach that:
• Focuses on engagement and managing resistance