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74 CHAPTER 7 Assess

Strongly Disagree Neutral Agree Strongly
Disagree Agree

1 2 3 4 5
The enterprise has published
principles on how we will view
and handle data and
information.
There are standards for how
data is presented to all users,
and standards within IT for
describing data.
There are policies for managing
data that are published.

The data policies are
understood and adhered to
consistently.

There are rules for sharing and
moving data in and out of the
organization.
There is a widespread
understanding of the importance
of data quality.

FIGURE 7-4
Sample IMM Survey.

Timeframes for this activity should average two to four weeks with the attention of a full-time
resource from the DG team and assistance from an internal survey group. A short timeframe is
a success factor here. If there is a need to do focus groups, then assign two resources and get the groups
processed within a month. Avoid the perception of “analysis paralysis.” Remember there are people
out there who will be looking for symptoms of the “same old IM project.”

HELPFUL HINT
Try your marketing or HR organizations for help. They usually do all kinds of surveys and are adept with them, and
they can help you with focus groups, if you go that route.

Activity: Change Capacity

All organizations are unique in how they carry out their mission and activities, even within the same
business arena or market. This set of behavior patterns or style of an organization represents its culture.
Part of any culture is its capacity for change. Obviously, organizations vary as to how easily or rapidly they