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Design for Six Sigma Project Algorithm  153


               Concepts
                                                          …
             FRs

               FR 1
                          s         –2         +3                   –1
               FR 2
                          s         –2         –2                   –2
                :
                          s         –1         +1                   +3
                :
                          s         +3                              +3
                                                                    –1
                          s
               FR m

              Total (–)
              Total (+)


           Figure 5.11 Pugh generation-selection matrix.


           ■ Select the best concept with the maximum number of plus signs and
             minimum number of minus signs.


           5.7 Finalize the Physical Structure of the
           Selected Concept (DFSS Algorithm Step 6)

           The first step in design detailing is to develop the physical structure
           that determines the opportunity to capture the “maximum potential for
           customer satisfaction” defined in step 2. The purpose of the physical
           structural definition is to establish an enabler to subsequent concept
           and detail design efforts to realize this maximum potential. The
           axiomatic design method provides the zigzagging process as the means
           to define physical and process structures. The structure is captured
           mathematically using mapping matrices with matrices belonging to the
           same hierarchical level clustered together. Hierarchy is built by the
           decomposing design into a number of simpler functional design matri-
           ces that collectively meet the high-level functional requirements
           obtained from phase 2 QFD. The array of FRs should be checked for
           independence, that is, that they are different and distinct. For example,
           speed and torque are independent functional requirements, although
           they are constrained by physics. This requirement is needed because it
           forms a minimum array to design, for that will have the potential to
           satisfy design requirements. Extra functional requirements may not be
           demanded by the customer and will result in either overdesign or poor
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