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Quality Concepts  15


           way that mistakes are impossible to make or at least are easily
           detected and corrected.
             Poka-yoke devices fall into two major categories: prevention and detec-
           tion.A prevention device affects the process in such a way that it is impos-
           sible to make a mistake. A detection device signals the user when a
           mistake has been made, so that the user can quickly correct the problem.
             Poka-yoke was developed by Shigeo Shingo, a Japanese quality
           expert. He is credited for his great contribution for tremendous
           Japanese productivity improvement.


           1.3.7 Robust engineering/Taguchi method
           (1960s in Japan, 1980s in the West)
           Dr. Genich Taguchi and his system of quality engineering is one of the
           most important milestones in the development of quality methods.
           Taguchi method, together with QFD, extended the quality assurance
           activities to the earlier stages of the product life cycle. Taguchi’s qual-
           ity engineering is also called the robust design method, which has the
           following distinctive features:

           1. Focus on the earlier stages of product life cycle, which include con-
              cept design, product design, and manufacturing process design, and
              preparation. More recently, Taguchi and his colleagues have extend-
              ed that to the technology development stage, which is even earlier
              than the impetus/ideation stage. He thinks that the earlier involve-
              ments in the product development cycle can produce a bigger
              impact and better results and avoid costly engineering rework and
              firefighting measures.
           2. Focus on the design of the engineering system which is able to deliv-
              er its intended functions with robustness. Robustness means insen-
              sitivity to variations caused by noise factors, which may include
              environmental factors, user conditions, and manufacturing distur-
              bances. He pointed out an important fact that variation can be
              reduced by good design.
           3. Promote the use of Taguchi’s system of experimental design.


           1.3.8 Quality function deployment (QFD)
           (1960 in Japan, 1980s in the West))
           Quality function deployment (QFD) is an effective quality tool in the
           early design stage. It is a structured approach to defining customer
           needs or requirements and translating them into specific plans to pro-
           duce products to meet those needs. The “voice of the customer” is the
           term used to describe these stated and unstated customer needs or
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