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Design and Improvement of Service Processes—Process Management  339

          5. Poor in-store assistance
          6. Excessive service cost
        These common problems are often caused by
          • Poor service process design
          • Poor service provider training
          • Poor store layout and labeling
          • Poor scheduling
          • Poor operation management
          • Poor equipment maintenance
          • Poor service provider discipline or motivation


        10.3.7 Professional Service Process
        Professional services are usually provided by a single person or a small
        group of experts in a particular field. The service is highly customized and
        provided by expensive resources. The duration of the service is long,
        extremely variable, and difficult to predict because the customer involvement
        during the process is highly variable. Processing may be performed by a
        single resource or multiple resources. When the customer arrives, the first
        process is of a diagnostic nature. Usually, an expert resource evaluates the
        service needed by the customer and determines the type of service,
        estimated service time, and cost. This diagnosis then dictates the resources
        that will be used to process the order. The duration of the service or the
        type of resources required may change during the process of providing
        service. This is usually a result of the customer’s review of the work.
        After the service is provided, a final review with the customer may be
        done to make sure that the service is acceptable. If the results are acceptable,
        the customer and the record are matched and the customer leaves the
        system.

        Examples of Professional Service Processes
        Auditing services, tax preparation, legal services, architectural services,
        construction services, and tailoring services


        Professional Performance Metrics
        Number of Errors
        The average number of errors or defects in each service is an important
        indicator of process quality. Clearly, errors and defects will cost both
        customers and service providers, and they should be reduced to a
        minimum.
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