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Value Creation for  Service Product  49

          2. Monetary or material worth.
          3. Worth in usefulness or importance to the possessor; utility or merit.
        Value is also related to worth. Worth is defined as the quality that renders
        something desirable or valuable or useful.

        Many value engineering researchers discuss  the nature of value extensively.
        Fallon (1980) states that worth is a simple concept; it becomes value when
        it is related to cost. He further states that cost is a necessary component of
        value. O’Brien (1986) further defines value as the ratio of worth and cost. In
        this definition, worth is defined as an appraisal of the properties of product,
        so it is essentially an appraisal of the function of the product. In other words,
        value is the ratio of function to the cost. In this case, the function is defined
        as what the product does for the customer.

        Many value engineering researchers and practitioners have developed
        several precise definitions for value. Several of them are listed here.

            (Bryant 1986)
                                        +
                          Value V =  wants needs
                                     resources
                                              +
                                   sellfunctions usefunctions
                                 =
                                              +
                                         dollar people
            (Harris 1968)
                                        worth
                                    V =
                                        effort
            (Kaufman 1981)
                                  V =  functions
                                         cost
            (Wasserman 1977)

                        V =  function  =  utility  =  performance
                              cost     cost       cost

            (Fallon 1980)
                                  V =  objectives
                                         cost

        In each of these definitions, the denominator is a unit that can be measured
        by dollars, effort, resources, work force, and so on. Eventually they can all
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