Page 201 - Aamir Rehman - Dubai & Co Global Strategies for Doing Business in the Gulf States-McGraw-Hill (2007)

Making Your Pitch: Marketing to GCC Buyers 183

● Adapting the portfolio is an important and effective strategy
by which multinational firms can selectively choose which
products from their global suite they emphasize in the
GCC market.
● Some firms invest in product customization and design for
specific GCC countries—a strategy that can win customer
acceptance and loyalty but requires careful cost-benefit
analysis.
● Global marketing and advertising firms have developed their
presence in the GCC region and are available to serve
multinational clients in a manner consistent with their
global positioning.